As we scale into new regions, Loop has become the financial partner that makes everything feel lighter. It keeps our team moving without the stress and friction we used to deal with.
Kelli Brunner
Accounting
24h
Time to get onboarded and credit approved
3%
Savings on USD card spend
As we scale into new regions, Loop has become the financial partner that makes everything feel lighter. It keeps our team moving without the stress and friction we used to deal with.
When your company operates across currencies, suppliers, and time zones, financial operations need to match your pace. For Ciele Athletics, a brand built on movement, Loop has become a dependable partner that helps the finance team stay organized, efficient, and focused on supporting growth.
Ciele has grown from a small Montreal running community into a global performance brand. With more products, collaborations, and international reach came more financial complexity. Kelli Brunner, part of the Accounting function, needed tools that could scale with that pace without introducing extra fees or manual work.
Traditional banking systems were not built for the realities of a modern, global apparel brand. The friction was adding up.
Ciele moved to Loop in 2022 with a few clear goals: 1) Reduce FX fees 2) Gain more flexible credit access 3) Bring more control and visibility to global cash flow.
The immediate value was practical. Over time, the partnership evolved into something that helped the finance team work more efficiently each day.
What stands out most for Kelli is not just the set of features but how Loop responds when something needs attention.
“It’s definitely the easiest bank to talk to when you have a problem and to actually get a resolution. That’s rare.”
That consistency has earned trust. The team now runs nearly all of its foreign transactions through Loop, with the most recent count at 98 percent.
Workflow tools have also made a meaningful difference. Loop’s Receipt Bot lets employees text or email a photo of a receipt and have it automatically attach to the correct transaction. It removes busywork and reduces mistakes.
“The receipt bot is one of those things that seems small, but it saves us time every week.”
Ciele also uses Loop to request payments from customers. Even when a client’s bank does not support ACH, Loop keeps the process smooth once it is set up.
“That’s been key. It takes the awkwardness out of payments and keeps things moving.”
Loop has helped reduce daily friction for Ciele by simplifying payments, lowering unnecessary fees, and streamlining manual tasks. The finance workflow now feels more organized and manageable, which gives the team more space to focus on the work that supports Ciele’s growth.
“Loop makes the finance side feel simpler. We can stay on top of the details without getting bogged down in them.”
Kelli continues to share feedback and flag areas for improvement, and that ongoing dialogue has helped refine how her team uses the platform. Even with those conversations, the core experience has remained steady, reliable value. Loop helps make financial operations clearer and more efficient, which is exactly what the team needs as the brand expands.
(You can read Ciele’s original Loop case study here for a deeper dive into their setup.)
This story shows how the right financial tools provide the practical support founders and finance teams rely on. Day-to-day usability, reliable support, and workflows that reduce noise all matter when a brand is growing quickly.
Loop helps teams move at the same pace as the business. We support global operations quietly in the background so finance leaders can stay focused on the work that drives momentum.
Ciele’s experience reflects what it feels like when financial operations make things easier instead of adding complexity.
This is a brief blurb that should summarize what loop does. Maybe it will serve as a brief intro to some of the features?
With Loop, Ciele streamlines international payments and automates receipts in one simple workflow.
