April 28, 2023
6 mins
read time

50 Metrics for Amazon FBA Sellers

Loop takes Amazon.com sellers to the next level, and it's easy to get started.

Loop Team
50 Metrics for Amazon FBA Sellers
Loop takes Amazon.com sellers to the next level, and it's easy to get started.

50 Growth Metrics for Amazon FBA Sellers

Are you a seller on Amazon.ca looking to expand on Amazon.com?

With an Amazon.ca Professional Seller Account, combined with Loop’s USD Bank Account and Multi-Currency Card, Amazon.ca sellers like you can expand your business internationally more easily and cost-effectively than ever before. Learn more here.

Sales:

Definition: The total revenue generated from selling products on Amazon.

Calculation Method: Total revenue generated.


Conversion rate:

Definition: The percentage of visitors who purchase a product after viewing it.

Calculation Method: (Number of orders / Number of unique visitors) x 100%.


Amazon ACoS (Advertising Cost of Sale):

Definition: The ratio of advertising spend to revenue generated from ads.

Calculation Method: (Total ad spend / Total ad revenue) x 100%.

Product reviews:

Definition: The feedback given by customers on the quality and experience of using a product.

Calculation Method: Number of product reviews.


Order defect rate (ODR):

Definition: The percentage of orders with negative outcomes such as refunds, cancellations, or returns.

Calculation Method: (Number of orders with defects / Total number of orders) x 100%.


Inventory health:

Definition: The state of a seller's inventory, including inventory levels, age, and turnover rate.

Calculation Method: (Total inventory value / Cost of goods sold) x 365 days.


Return on investment (ROI):

Definition: The profitability of a seller's investments, such as advertising or inventory purchases.

Calculation Method: (Profit - Investment) / Investment x 100%.


Click-through rate (CTR):

Definition: The percentage of shoppers who click on a product listing after seeing it in search results.

Calculation Method: (Number of clicks / Number of impressions) x 100%.


Cost per click (CPC):

Definition: The average cost paid by the seller for each click on an ad.

Calculation Method: Total ad spend / Number of clicks.

Cost per acquisition (CPA):

Definition: The average cost paid by the seller to acquire one customer.

Calculation Method: Total ad spend / Number of new customers acquired.


Conversion rate on sponsored products:

Definition: The percentage of shoppers who purchase a product after clicking on a sponsored ad.

Calculation Method: (Number of orders from sponsored ads / Number of clicks on sponsored ads) x 100%.


Units sold:

Definition: The number of units sold by a seller in a given time period.

Calculation Method: Total number of units sold.


Average selling price (ASP):

Definition: The average price at which a seller's products are sold.

Calculation Method: Total revenue generated / Total number of units sold.

Product ranking:

Definition: The position of a product in search results on Amazon.

Calculation Method: Varies depending on Amazon's algorithm.

Organic traffic:

Definition: The number of visitors who find a seller's products through organic search results.

Calculation Method: Number of visitors from organic search results.

Impressions:

Definition: The number of times a product listing is displayed in search results or on Amazon pages.

Calculation Method: Number of times a product listing is displayed.


Click-to-purchase rate:

Definition: The percentage of shoppers who purchase a product after clicking on it.

Calculation Method: (Number of orders / Number of clicks) x 100%.


Buy Box percentage:

Definition: The percentage of time that a seller's products are featured in the Buy Box.

Calculation Method: (Time in Buy Box / Total time) x 100%.


Revenue per click:

Definition: The amount of revenue generated for every click on a seller's product listings.

Calculation Method: Total revenue generated / Number of clicks.


Sponsored product spend:

Definition: The total amount spent by a seller on sponsored product ads.

Calculation Method: Total spend

Sponsored brand spend:

Definition: The total amount spent by a seller on sponsored brand ads.

Calculation Method: Total spend on sponsored brand ads.


Ad click share:

Definition: The percentage of clicks on sponsored ads compared to all clicks on a product listing.

Calculation Method: (Number of clicks on sponsored ads / Total number of clicks) x 100%.


Ad conversion share:

Definition: The percentage of conversions from sponsored ads compared to all conversions on a product listing.

Calculation Method: (Number of conversions from sponsored ads / Total number of conversions) x 100%.


Customer lifetime value (CLTV):

Definition: The total value of revenue generated by a customer over the course of their relationship with the seller.

Calculation Method: (Average order value x Number of orders) x Average customer lifespan.


Return on ad spend (ROAS):

Definition: The amount of revenue generated for every dollar spent on advertising.

Calculation Method: Total ad revenue / Total ad spend.


Average order value (AOV):

Definition: The average amount spent by customers in a single transaction.

Calculation Method: Total revenue generated / Number of orders.


Time to first sale:

Definition: The amount of time it takes for a new product to generate its first sale.

Calculation Method: Time from product listing to first sale.


Revenue growth rate:

Definition: The rate of increase in revenue over a period of time.

Calculation Method: (Current revenue - Previous revenue) / Previous revenue x 100%.

Units per transaction:

Definition: The average number of units sold in a single transaction.

Calculation Method: Total number of units sold / Number of orders.

Customer acquisition cost (CAC):

Definition: The average cost to acquire a new customer.

Calculation Method: Total marketing and advertising spend / Number of new customers acquired.


Customer lifetime revenue (CLR):

Definition: The total revenue generated by a customer over their lifetime.

Calculation Method: (Average order value x Number of orders) x Average customer lifespan.


Out of stock rate:

Definition: The percentage of time that a seller's products are out of stock.

Calculation Method: (Number of out of stock days / Total number of days) x 100%.

Account health:

Definition: The status of a seller's Amazon account, including performance metrics and compliance with Amazon policies.

Calculation Method: Evaluation of various metrics and policies.


Account health dashboard score:

Definition: A metric used by Amazon to assess the overall health of a seller's account.

Calculation Method: Evaluation of various performance metrics.


Total cost of goods sold (COGS):

Definition: The total cost of producing and shipping a product to Amazon.

Calculation Method: Total cost of production and shipping.


Gross profit:

Definition: The revenue earned after deducting the cost of goods sold.

Calculation Method: Total revenue generated - Total cost of goods sold.


Net profit:

Definition: The revenue earned after deducting all expenses.

Calculation Method: Total revenue generated - Total expenses.


FBA fees:

Definition: The fees charged by Amazon for storing, picking, and shipping products.

Calculation Method: Total FBA fees.


Net margin:

Definition: The percentage of revenue earned after deducting all expenses.

Calculation Method: (Net profit / Total revenue) x 100%.

Operating margin:

Definition: The percentage of revenue earned after deducting operating expenses.

Calculation Method: (Gross profit - Operating expenses) / Total revenue x 100%.


Inventory turnover:

Definition: The number of times a seller's inventory is sold and replaced in a given time period.

Calculation Method: Cost of goods sold / Average inventory value.


In-stock rate:

Definition: The percentage of time that a seller's products are in stock and available for purchase.

Calculation Method: (Number of in-stock days / Total number of days) x 100%.


Return rate:

Definition: The percentage of orders that are returned by customers.

Calculation Method: (Number of returned orders / Total number of orders) x 100%.


Refund rate:

Definition: The percentage of orders that are refunded to customers.

Calculation Method: (Number of refunded orders / Total number of orders) x 100%.


Customer retention rate:

Definition: The percentage of customers who make repeat purchases from the seller.

Calculation Method: (Number of repeat customers / Total number of customers) x 100%.


Customer satisfaction rate:

Definition: The percentage of customers who report being satisfied with their purchase.

Calculation Method: (Number of satisfied customers / Total number of customers) x 100%.


Repeat purchase rate:

Definition: The percentage of customers who make repeat purchases from the seller.

Calculation Method: (Number of repeat customers / Total number of customers) x 100%.


Upsell rate:

Definition: The percentage of customers who purchase additional products or services.

Calculation Method: (Number of upsells / Total number of customers) x 100%.


Cross-sell rate:

Definition: The percentage of customers who purchase complementary products or services.

Calculation Method: (Number of cross-sells / Total number of customers) x 100%.


New product success rate:

Definition: The percentage of new products that achieve their sales goals within a specified time period.

Calculation Method: (Number of successful new products / Total number of new products) x 100%.

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